A variety of work done while working at VSCO. Projects were completed both independently and in collaboration with a small creative team and engineers. These projects showcase a breadth of responsibilities, including, but not limited to, product UI/UX, front-end design and development of web store, developing brand and design language, and art direction.
2014 – 2015, Front-end Design and Development, Photography and Art Direction, UI/UX, Print Design, and Visual Systems
Disorder is a 180-page lifestyle publication that is targeted at the culture surrounding the skateboarding scene. This publication is an alternative to traditional skateboarding magazines by exploring the breakdown of a traditional publication to reflect to the audience.
A solo exhibition was held at Gaspard Gallery for Disorder—a lifestyle publication— as a part of Art Downtown, in Grand Rapids, Michigan. In addition to the publication, there was a variety of related work ranging from screen printed posters to Polaroids. Responsibilities for the project included artwork for the exhibition, show branding, and spatial design.
Abraham's Sacrifice is a two part self reflective thesis project. The first part involves finding personal truth in a myth, so that it no longer exists as mythology but rather as Truth. The second part of the project involves creating a myth based on truth. Genesis 22, 1–19 served as the foundation on which the projects grew.
This typeface was a self-initiated project as a progression of my thesis project. The final outcome followed the form of the original process and was a way to continuously feed the project into itself. The writing on the bottom of the urn was a reference to the process in which Moses wrote the 10 commandments. The use of primitive materials led to a lack of precision in the original writing. This distortion inspired juxtapositions of smooth curves and discontinuous corners.
2015, Typeface, Typespeciman booklet, Poster Series
It has been said that the most difficult task in typography is to design your own writing. Only then can you be truly aware of the relationship of typography and meaning. This project examines that relationship. It has taken the form of a modern day bauhausbucher as a hybrid between punk zines, and the design ideologies of the Bauhaus.
Hopcat, located in the heart of Beer City, USA,was voted the top beer bar in America. The current branding lacks a level of maturity that Hopcat represents through their product and environment. This project is an identity refresh raising the level of sophistication that Hopcat encompasses.
Individual exploration in typography, form, and media. Diptychs depict pivotal moments throughout my childhood and early adulthood. Type and images were existing objects and were reappropriated to meet the needs of the project. Rather than taking complete control over every aspect, this was a practice of loss of control and allowing objects to exist as they were originally created.
Invictus is a poster series based on William Ernest Henley's 19th century poem. The author communicates that one is in total control of their future and must accept the consequences of their actions—for better or worse. The distorted typographic and photographic style is a way of reflecting intentional personal choices within the creative process.
12 years after Sears purchased the clothing line Lands' End, the subsidiary was spun off into its own entity. To demonstrate this milestone, a brand refresh was required. Inspiration for the rebrand was found in the roots of the company's foundation, sailing. Maritime influences can be found throughout varying touchpoints.
2014, Rebrand, Advertisement Series, Website, Tags and Hangers, Boxs, Bags
TXRH Gothic is a self-initiated ongoing typeface. The characteristics of the font include contrasting stroke widths, and parabolic terminals. The project was meant to be funny, lighthearted, and humanistic. The name and sayings were inspired from spending five years working at the western themed chain restaurant, Texas Roadhouse.
"This is where we believe speculative design can flourish — providing complicated pleasure, enriching our mental lives, and broadening our minds in ways that complement other media and disciplines. It's about meaning and culture, about adding to what life could be, challenging what it is, and providing alternatives that loosen the ties reality has on our ability to dream. Ultimately, it is a catalyst for social dreaming."